BREAKING
TABOO
SINCE
1985

Biotherm Homme’s mission commenced in 1985, a time when taking care of men’s skin began and ended with a zinging splash of aftershave.

Indeed, it was childhood memories of seeing his father’s barber making this invigorating, if painful, gesture, which inspired Biotherm Homme’s founder Lucien Aubert to tailor products specifically to men’s needs. it was time to modernize an outmoded approach to masculinity.

THE FORCE OF INNOVATION
SINCE 1985

STOP USING YOUR
GIRLFRIEND’S SKINCARE!

Or your Mum’s. Or your Sister’s. Men’s skin is different and it is no surprise that women’s products are not suitable for treating it.

5 DIFFERENCES OF MEN’S SKIN

IT’S OILIER
Men’s skin is oilier but dehydrates faster due to active glands

IT’S DENSER
Higher concentration of collagen, resulting in thicker and denser skin

IT’S FAST
Aging only begins as men reaches middle age, at which point skin elasticity declines rapidly

IT’S DEEPER
Men have fewer but deeper and more pronounced wrinkles

IT’S THINNER
Tissue beneath the skin is thinner

EVERY MAN IS UNIQUE
SO SHOULD HIS
SKINCARE REGIME